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Guerrilla Marketing Tactics That Get Attention

Every day people are inundated with marketing messages. Everywhere we go, both online and off, we receive a massive dose of aggressive marketing. How can you cut above all of this noise and get your message to your market?
 
Marketers often lean into guerrilla marketing to gain their customer's attention. Guerrilla marketing refers to thinking outside the box and developing bold, creative new ideas. 
 

What Is Guerrilla Marketing?

Guerilla marketing means unconventional marketing. Jay Conrad Levinson, who coined the term, calls it "The achievement of conventional goals (e.g., profit) using unconventional methods such as investing energy and ideas instead of money."
 
The goal is to achieve maximum results for as little cost as possible— an excellent alternative for small businesses operating on a shoestring budget. A small business can't pump the advertising dollars a big company has into a massive campaign, so it has to leverage its creativity.
 
 
 

The Risks of Guerrilla Marketing

Guerrilla marketing aims to ruffle feathers, surprise people, and shake things up. This unconventional method does not apply to all niches or industries, such as finance or insurance. Instead of subverting the paradigm, you could show your company to be untrustworthy.
 
However, it's an excellent way for most businesses in retail to pique curiosity and get people interested.
 

Guerrilla Tactics

Guerrilla marketing thrives on creativity. Unique guerrilla marketing tactics include:
 
  • Creating urban art
  • Turning unused space into art 
  • Making ads that are optical illusions
 
Companies set up funny scenarios that are straight out of a hidden camera television show. For example, they might have live people in their window displays. 
 
Other ideas include leaving interesting post-it notes or branded merchandise in public places such as cafes and bars. Humorous or eye-catching stickers can be printed cheaply and put in unexpected places. You can create interesting shaped flyers to hang around town or create business cards featuring wild styles.
 
Free stuff is often part of guerrilla marketing. The offer of a valuable item for free is always an attention grabber. Talk to other businesses and put together a package of free stuff to give away to potential customers.
 
Finally, a common guerrilla marketing tactic is to throw a party. There's no promotion involved here. Just invite your customers to come and have a good time, thus building a stronger connection with your business.
 
The idea is to get media attention, so let people know. An effective strategy to boost your guerrilla marketing is to issue a press release each time you employ one of these tactics. 
 
If you try guerrilla marketing, remember that the goal is to surprise and engage, not to insult, offend, annoy, or upset people. It should be done in a spirit of fun. 
 
Need a little help brainstorming? Book a strategy call today at www.prosavvyas.com/services.

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