What to Expect from SEO in 2023

Search Engine Optimization (SEO) is constantly evolving and changing, which isn’t likely to stop anytime soon. SEO in 2023 will be quite different from what we know today, but it will still remain an essential tool for business owners who want their websites to be seen by potential customers. Let’s take a look at a few of the key changes you should expect in the world of SEO in the next few years.

Voice Search Optimization

We’re already seeing voice search become more popular on mobile devices, smart speakers, and other home appliances. As this trend continues, businesses will need to adjust their SEO strategies accordingly. Specifically, they need to optimize their content for voice searches—which are typically longer and more conversational than traditional text-based searches. This means focusing on natural-sounding phrases that people might use when asking questions out loud; for example, “What time does the store close?” rather than “Store closing time.”

Video Content Optimization

Video content has been growing in popularity for years and that trend is only set to continue as 5G technology becomes more widely available. To make sure your videos are properly optimized for search engines, you’ll need to create high-quality video content with relevant keywords and descriptions. Additionally, you should consider leveraging video sitemaps which provide additional information about your videos such as titles, descriptions, lengths, and topics covered—all of which can help improve your search engine rankings.

Mobile-First Indexing

Google has already begun transitioning to a mobile-first indexing system where websites are indexed based primarily on how they perform on mobile devices rather than desktop computers. This means that businesses must ensure their websites are optimized for mobile users to stay competitive in the SERPs (search engine results pages). Mobile optimization involves making sure your website loads quickly on all devices and that the content is easy-to-read without pinching or zooming. It also means ensuring all images are optimized for mobile viewing so they don’t take too long to load or appear distorted on smaller screens.

SEO is always changing and adapting as technology evolves, so businesses need to stay up-to-date with the latest trends if they want their websites to remain visible online. In 2023 we can expect a greater focus on voice search optimization, video content optimization, and mobile-first indexing if businesses want their websites to rank well in Google's SERPs (search engine result pages). By staying ahead of the curve now you can ensure your website remains visible well into the future!

If you want to update or add SEO to your marketing strategy, reach out and book a call today.