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Dec 09, 2019 2020-04-08 7:40Robust Theme
Why Blogging Should Be Part of Your Marketing Plan
Marketing plans come in all shapes and sizes. The right marketing plan for your business depends on many different elements. One essential marketing element for all businesses are blogs.
Blogging is a tactic used in content marketing. When you write a blog, you publish a steady stream of fresh content. This content draws traffic to your site and earns new readers while also building a relationship with your readers.
Blogging Is Simple but Effective
Small businesses may shy away from blogging because it's 'writing' and you're not a 'writer.' Ironically, blogging is effortless, making it the perfect element in an online marketing plan.
Blog posts can be as short as 300 words or even less. They can include videos and images. Each post can cover one simple topic, and the writing doesn't have to be magazine-grade. Write in a conversational tone like you're talking to a friend and proofread to avoid any grammar or spelling mistakes.
Make blogging headache-free by setting aside time each week to write and post. Carve out an hour or so to write/post content or delegate this task to a team member who enjoys writing.
How to Get Ideas
Ok, you’re ready to blog...but about what topics? Follow these simple prompts to get ideas for your blog posts:
- Answer questions customers often ask
- Teach readers how to do something simple step by step
- Discuss news, current events, or trends in your industry
- Answer questions from forums, Q&A sites like Yahoo Answers, social media, or blog comments
- Start by looking at popular keywords and write blog posts around them
Keep an idea file. Spend time brainstorming topics and add all ideas to this list. Refer back to this list when you need topic ideas.
Working a Blog into Your Marketing Plan
Decide what topics your blog will cover and at what frequency you'll write and post. If you add a blog to your website, you'll boost your site's SEO and give visitors more to do there. You can also use your blog's analytics and reader comments to learn more about your target market.
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